**Open Letter to HiFi Rose: The Community Deserves Better — Before It’s Too Late**

Join the conversation: HiFi Rose needs to do better — before it’s too late.

Dear HiFi Rose Team,

This message is not coming from frustration alone. It is an open call from your user community — one that genuinely wants to see HiFi Rose succeed, but can no longer overlook the growing disconnect between your premium hardware and the support structure behind it.

I want to be direct, because we’ve been through this cycle too many times.

It has now been six days since your last response, and that message provided no meaningful update or evidence of progress. Before that, the last substantive communication from HiFi Rose was on 9/26. This silence directly contradicts the commitment made in your public statement promising improved communication and greater transparency. Instead of seeing the “better direction” described, we’ve seen the opposite: engagement has decreased, clarity remains unchanged, and user confidence continues to decline.

Once again, we appear to be moving through the familiar sequence many users have documented for years: an initial apology, followed by deflection, then silence — and eventually, the “hope they forget” phase. This is not speculation or exaggeration; it is a pattern widely reported across the forum and consistently echoed by long-time owners.

You’ve asked users to provide “specific questions,” but these issues are already specific, and they have been detailed repeatedly across countless threads. To recap only the major points:

  • Software stability remains inconsistent
  • Promised features have been delayed or abandoned
  • No transparency or timeline regarding Spotify Lossless
  • No published or updated software roadmap
  • Long communication gaps followed by vague reassurances
  • RS720 concerns still waiting for clear acknowledgment or updates
  • A month-old “improvement announcement” with no measurable follow-through

These are not vague frustrations. These are well-known, recurring, and consistently documented issues affecting real customers who invested significantly in your platform.

When HiFi Rose asks users to re-list or re-explain these concerns, it shifts the burden back onto the community. But meaningful, proactive communication must come from the company — not only when users chase updates.

If HiFi Rose is genuinely moving in the direction previously described, then we respectfully request:

  • Clear timelines
  • Regular, predictable progress updates
  • A transparent, public software roadmap
  • Ownership of unresolved issues
  • Demonstrable follow-through on stated commitments

Silence followed by conditional engagement creates the perception of stalling rather than informing. Transparency, consistency, and accountability create trust — and right now, trust is eroding.

Meanwhile, it’s impossible to ignore that competitors are moving faster and communicating more effectively. Brands such as Eversolo, Lumin, and others are delivering frequent updates, clear roadmaps, and steady feature improvements. As a result, many former HiFi Rose users — including enthusiastic early adopters — have already shifted to competing platforms due to the very issues outlined above.

This isn’t said to criticize for the sake of criticism; it’s said out of concern for a brand with enormous potential. But the reality is simple: time is running out, and the market will not wait. The window for HiFi Rose to reestablish trust and remain competitive is narrowing with every unanswered question and every delayed update. Without meaningful, timely change, it may soon be too late.

I — and many others — want HiFi Rose to thrive. But the current pattern must change, and it has to start now.

Signed,
@Duffer5
A concerned community member — and likely many others who will share their experiences below.

@Rose_love @ROSEHAN @ROSELOA @moderators

30 Likes

One could also send this open letter to Bill Gates, requesting that he only release reliable updates for the Windows operating system. Truly a bigger problem…

So far, I’ve been lucky enough to never have any major issues with a Rose Audio software update. There have been a few minor problems, but they were resolved quickly. Recently, after an update, I had to force a restart and installation, but everything went smoothly.

I understand the frustration of some users, though; I hope things will run more smoothly for everyone in the future.

6 Likes

Have to add, what I’ve found is that there’s some user error here.
There’s a thread about someone who got their unit back but couldn’t remember their pin and thus couldn’t do a reset… even though on the pin page… you can touch the ‘factory reset’ in the phrase at the bottom of the screen and it will do a factory reset.

Granted there are hardware issues that pop up. Not really happy about what I’ve heard about their experience w support… TBH that to me is a real red flag…

But overall, most have been able to get things squared away.

In spite of all of this… I think @duffer5 is correct that unless Rose improves… Eversolo is going to win out.

1 Like

Granted Burmester is VERY high end but it is instructional to see what they felt was necessary to be in the forefront of what users want today. Take a look:

“The original Burmester 111 Musiccenter had a software suite that was functional but not as advanced as the current iteration. Updates were available but were somewhat slower in terms of rollout. With the latest model, Burmester has implemented more frequent and user-friendly software updates. These include improvements in the Musiccenter’s ability to handle high-resolution formats, better support for metadata tagging, and improved compatibility with various file formats. The app interface has also become much more robust, offering real-time streaming and library management.”

Does any of this ring a bell to the members of this forum?

StandardModel

2 Likes

Regarding the Ever Solo, we must also remember that the price of these devices is so attractive because the Chinese government subsidizes everything they do on their soil.

We must ask ourselves one question: how many people would be interested in, for example, the top-of-the-line Ever Solo model if it cost the same as the RS 151? And despite the price, in my country, for example, the top-of-the-line streamer isn’t selling exceptionally well, but the entry-level models are selling well because they’re a good 100% cheaper than the RS 250A. We must also be honest about three things:

  • No country, including South Korea, will win the price war against the Chinese; it’s simply impossible.
  • HI ROSE needs to improve communication and technical support.
  • Updates must be faster and they must be done correctly to avoid device and app issues.
1 Like

I second this. I am considering selling my 250. The app is simply useless and frustrating. The worst part is that it keeps closing itself when I use my iPad.

I couldn’t have said it better myself - totally agree! I have got two RS150 plus one RS250 and the Rose software really sucks!!!

2 Likes

I had a four-year-old Rs 250 and sold it and bought an RS 151. During that time, I had an RS 250, and I had a problem with the software once and the app once, but they quickly fixed the problem. I’ve had the Rs 151 since August and haven’t had any problems yet.

2 Likes

@Esteban
We apologize for any inconvenience.
Please provide information about your iPad.
If you have any specific scenarios or frequency of occurrence of the issue, please share them. This will help us analyze the root cause.
We will review the issue internally and provide a comment if we confirm a similar issue.
Thank you.

1 Like

@duffer5

We truly understand your expectations, and we also wish we could implement every feature and improvement that our users request.
However, as you may understand, not everything is technically feasible, and some tasks require more time, internal prioritization, or structural changes that are not simple to achieve.

That said, I would like to answer your questions as clearly as possible:

  1. Software stability
    We are continuously working to improve overall stability. Bug fixes are an ongoing process, and our team is doing its best to minimize issues with every update.
  2. Delayed or canceled features
    When a feature is delayed, it is not because we do not want to support it.
    In many cases, technical limitations or higher-priority internal tasks make development more difficult or slower than expected.
  3. Spotify Lossless support
    At this moment, enabling Spotify Lossless through the current SDK is very challenging.
    We cannot directly update or modify Spotify’s SDK, and therefore cannot support Spotify Lossless on existing models right now.
    However, the new module RW800, which supports Spotify Lossless and TIDAL Connect, is planned for release around March next year.
  4. Software roadmap sharing
    We understand the desire for a public roadmap, but sharing every internal plan does not align with our company policy.
    If there are specific features you want to request or issues you want us to prioritize, please let us know and we will review them seriously.
  5. Communication delays
    Some questions can be answered immediately, but for others — especially those requiring technical review, testing, or internal discussion — it takes time before we can provide an accurate response. This may create gaps between replies, and we ask for your understanding.
  6. Regarding the RS720
    Are you personally using an RSA720, or are you asking on behalf of someone else?
    If you are experiencing compatibility issues, please send the update file you are using to the email below:eunseong96@citech.kr
    If the issue continues after updating, please provide the MAC address of your RSA720.
    Based on that, we can send you a customized module that includes the latest compatibility improvements.
1 Like

Sure… but just to counter…
Arcam offered the Solo Uno as a lower tier AIO w a really good sound. Bare bones, just add speakers.
They bought the interface from a German company. Its sorely lacking really mediocre web interface. But if you use it w airplay or spotify… or another service… its Ok. You never see the interface. Always on… just use your phone. But you end up missing out on the internet FM radio stations… and the what not.

Until they do it in house… it will always be a missed opportunity.

Now take a look at Rose.
Doing the OS and apps isn’t rocket science, but its not easy either.
Unless you’ve managed a team of developers or a production environment… you don’t appreciate what it takes.

So you have to cut them some slack and hope that they get their act together… otherwise you buy your next piece of kit elsewhere.

This is what I was talking about.

Unless you’ve dealt with this type of issue… you don’t appreciate it.
Many moons ago, I was working at a client… a very large mapping company. I was working on a tight deadline to get a feature released when I got pulled into a meeting. We were about to release a product and they found a bug in some of the ferry routes. An easy fix, but had to go thru a whole series of UAT and code review of the fix which took more time than the actual fix.

As an IT executive… I had to sit thru multiple calls each day dealing w production problems and then sit thru the next day’s standups w various teams to help reset priorities to deal w these production issues which then impacted their other work.

Trust me its not fun.

Smegel,

I do cut them slack. I think it’s incredible what they have done with must be very limited resources. All the while their team has been tasked with building a complete product line from the ground up. What has been done is a minor miracle. That’s why I’m hanging on.
Just to counter a tiny bit, they should be more transparent with their user base. I know it’s not in the culture to “lose face” but I think people are more understanding if you are honest with them about delays and bumps early on.

StandardModel

@ROSEHAN @moderators ,

Thank you for the response, but I need to be direct: this reply does not meaningfully address the core concerns raised in the open letter, nor does it reflect the level of transparency and accountability the community has repeatedly requested.

Your message essentially re-states the same generalized explanations we’ve seen for years — explanations that have not translated into visible improvement, follow-through, or clearer communication. The community’s frustration is not about a single feature or delay; it is about a long-standing pattern of non-specific answers, shifting timelines, and limited engagement.

To be clear:

1. “Not technically feasible” and “internal priorities” have become blanket phrases.

These statements are offered without detail, context, or explanation. Competitors with less expensive hardware have solved problems that HiFi Rose continues to call “challenging.” The community is asking for clarity, not generic reassurances.

2. Bug fixes are expected — not a substitute for progress.

Saying “we are continuously improving stability” is not an answer to why advertised features, long-promised integrations, and long-standing requests still have no concrete timetable or resolution.

3. Tidal connect and to a lesser degree Spotify Lossless has been discussed for years with no roadmap.

The community is aware that Tidal Connect and Spotify’s SDK is restricted — but other brands have already implemented the feature or communicated clear timelines. HiFi Rose continues to offer no transparent update beyond “it is challenging,” which is not sufficient at this stage.

Announcing yet another external module (RW800) does not address the concern that existing users feel abandoned and do not want additional hardware to compensate for incomplete software.

4. The refusal to publish a roadmap is exactly the problem.

Saying “it does not align with company policy” is simply confirming the core issue: the community is being asked to trust without visibility. A premium brand should not ask customers to operate in the dark regarding basic development priorities.

5. Communication delays remain unexplained.

You acknowledge gaps in communication, yet the explanation remains the same as always. The community is not asking for instant answers — we are asking for consistent, proactive, and substantive updates. Those have not materialized.

6. The RS720 response continues the pattern.

Instead of acknowledging the widespread problems documented by users, the reply shifts the focus to whether I personally use the device — as if the community concerns are less valid. These issues affect many users, and the expectation is that HiFi Rose addresses them publicly and transparently.

The core point remains unchanged:

HiFi Rose publicly stated it was moving in a “better direction.”

Since that statement, communication has decreased, transparency has not improved, and user confidence has continued to erode.

Nothing in your reply demonstrates a change in approach.

The community isn’t asking for perfection.

We’re asking for:

  • Concrete information
  • Clear priorities
  • Regular updates
  • Transparency about limitations
  • Follow-through on commitments
  • Respect for the time and loyalty of your customers

These are not unreasonable expectations for a premium brand.

HiFi Rose has tremendous potential, but potential means nothing without execution — and the window to retain the trust of long-time users is getting smaller by the week.

I hope this time the pattern breaks. But your reply thus far reads like more of the same.
@duffer5

2 Likes

ROSEHAN

I have a few questions:

  1. When will the latest firmware update for the RS 151 be available?
  2. Is it possible to bold the song currently playing on the disc in the app?
  3. Is there a setting or software change for the RS 151 player so that when I connect an external USB input, the Rose RS 151 automatically switches to the player’s USB output?
    Instead of the current setting, where do I have to go into the player’s settings and switch to USB? Alternatively, if this option is available today, where can I find it in the settings?

I think these expectations are unwarranted and explained well in the responses. Nowhere are we promised continual software upgrades. Rose products may be computers, but Rose is not a computer company.

@Esteban
We have released version V 5.09.35, which fixes iOS app stability.
Please check after updating the App Store.

Oooh! That’s going to be a tough one.
Think about it. You plug a device in… and switch to it. Suppose you leave the device plugged in then switch it to another output device? When you turn the unit off or into standby… when you power up… automatically goes to the USB device … which you may not want so you have to manually switch it.

So you’re going to end up switching it back and forth anyway.

Unlike a headphone socket… where you know that if you plug it in… you will want to turn off your speakers and vice versa… USB or other in/out devices… aren’t that binary.

@ROSEHAN @moderators

At this point, it has become very clear that nothing is going to fundamentally change with HiFi Rose. The most concerning part is that this forum remains the only support channel the brand provides, yet instead of offering reliable guidance or meaningful technical assistance, the quality of support has steadily declined.

More and more users are reporting hardware issues, while the software continues to suffer from long-standing bugs, missing features, and minimal follow-through. Problems linger for months or even years without resolution, and the majority of updates lack depth, clarity, or substance.

What we have now is not a proper support system — it has become a user-driven troubleshooting space, where community members attempt to help each other with limited information. Too often, it feels like the blind leading the blind, because the company itself is not stepping in with the expertise or transparency needed to resolve these issues.

HiFi Rose once had the opportunity to become a standout brand, but without meaningful customer support, sustained software development, and consistent engagement, that potential is slipping away. The community deserves better. Right now, it is painfully evident that the commitment to real improvement simply isn’t materializing.

@duffer5

Duffer5 Wrote:
@ROSEHAN @moderators ,

Thank you for the response, but I need to be direct: this reply does not meaningfully address the core concerns raised in the open letter, nor does it reflect the level of transparency and accountability the community has repeatedly requested.

Your message essentially re-states the same generalized explanations we’ve seen for years — explanations that have not translated into visible improvement, follow-through, or clearer communication. The community’s frustration is not about a single feature or delay; it is about a long-standing pattern of non-specific answers, shifting timelines, and limited engagement.

To be clear:

1. “Not technically feasible” and “internal priorities” have become blanket phrases.

These statements are offered without detail, context, or explanation. Competitors with less expensive hardware have solved problems that HiFi Rose continues to call “challenging.” The community is asking for clarity, not generic reassurances.

2. Bug fixes are expected — not a substitute for progress.

Saying “we are continuously improving stability” is not an answer to why advertised features, long-promised integrations, and long-standing requests still have no concrete timetable or resolution.

3. Tidal connect and to a lesser degree Spotify Lossless has been discussed for years with no roadmap.

The community is aware that Tidal Connect and Spotify’s SDK is restricted — but other brands have already implemented the feature or communicated clear timelines. HiFi Rose continues to offer no transparent update beyond “it is challenging,” which is not sufficient at this stage.

Announcing yet another external module (RW800) does not address the concern that existing users feel abandoned and do not want additional hardware to compensate for incomplete software.

4. The refusal to publish a roadmap is exactly the problem.

Saying “it does not align with company policy” is simply confirming the core issue: the community is being asked to trust without visibility. A premium brand should not ask customers to operate in the dark regarding basic development priorities.

5. Communication delays remain unexplained.

You acknowledge gaps in communication, yet the explanation remains the same as always. The community is not asking for instant answers — we are asking for consistent, proactive, and substantive updates. Those have not materialized.

6. The RS720 response continues the pattern.

Instead of acknowledging the widespread problems documented by users, the reply shifts the focus to whether I personally use the device — as if the community concerns are less valid. These issues affect many users, and the expectation is that HiFi Rose addresses them publicly and transparently.

The core point remains unchanged:

HiFi Rose publicly stated it was moving in a “better direction.”

Since that statement, communication has decreased, transparency has not improved, and user confidence has continued to erode.

Nothing in your reply demonstrates a change in approach.

The community isn’t asking for perfection.

We’re asking for:

  • Concrete information
  • Clear priorities
  • Regular updates
  • Transparency about limitations
  • Follow-through on commitments
  • Respect for the time and loyalty of your customers

These are not unreasonable expectations for a premium brand.

HiFi Rose has tremendous potential, but potential means nothing without execution — and the window to retain the trust of long-time users is getting smaller by the week.

I hope this time the pattern breaks. But your reply thus far reads like more of the same.
@duffer5

3 Likes

Oooh! That’s going to be a tough one.
Think about it. You plug a device in… and switch to it. Suppose you leave the device plugged in then switch it to another output device? When you turn the unit off or into standby… when you power up… automatically goes to the USB device … which you may not want so you have to manually switch it.

So you’re going to end up switching it back and forth anyway.

Unlike a headphone socket… where you know that if you plug it in… you will want to turn off your speakers and vice versa… USB or other in/out devices… aren’t that binary.